Case Study: FRHI Hotels & Resorts achieves $1,000,000 in advertising value with Builtvisible

FRHI Hotels & Resorts generates $1,000,000 in advertising value with Builtvisible

FRHI Hotels & Resorts, a global luxury hotel group, sought to increase its organic search visibility to drive hotel bookings and coverage. The challenge was to move beyond simple brand exposure and generate relevant referral traffic while building high-value links for improved SEO performance. To meet this goal, they engaged the vendor Builtvisible for SEO and digital PR services.

Builtvisible worked closely with the client's marketing team to research, produce, and promote a series of creative content pieces, including long-form articles and infographics. This strategy secured significant editorial coverage in major global publications. The results for the first six months of 2015 included an advertising value equivalent of $1,000,000, social reach of 10,000,000 people, and 172 pieces of coverage, successfully achieving the client's objectives.

FRHI Hotels & Resorts