Case Study: Bravissimo improves customer funnel insight with Builtvisible

Bravissimo frees weekly reporting and improves customer funnel insight with Builtvisible

Bravissimo, an award-winning retailer, faced a challenge with time-consuming manual reporting and a lack of insight into the customer purchase journey. Their marketing team struggled to track cart abandonment, checkout behavior, and the ROI of content engagement due to standard ecommerce tracking and Excel-based dashboards. Builtvisible was engaged to address these data limitations.

Builtvisible implemented a ground-up Enhanced Ecommerce tracking solution via Google Tag Manager and Google Analytics to accurately capture the entire customer funnel. They supplemented this with a bespoke reporting setup using Google Data Studio, automating dashboards and enabling the tracking of customer engagement with content. This freed the marketing team from manual reporting, allowing for data-led analysis and a game-changing understanding of the customer journey across all channels.

Bravissimo