Case Study: Novo boosts retention and drives 10,000+ perk clicks with Builtfirst

Novo hits 10,000 clicks during marketplace launch, enhancing customer experience and growth

Novo, an online bank for small businesses, faced a challenge with its outdated and cluttered customer perks program, which was hindering customer retention and engagement. To transform this into a strategic asset, Novo partnered with vendor Builtfirst and implemented their user-friendly platform to manage and offer benefits.

Builtfirst's solution centralized Novo's perks program, leading to a surge in customer retention and providing a powerful tool for sales and support teams. The results were impressive, including over 10,000 clicks on perk offerings in the first few weeks, significant revenue generation, and a quick return on investment, all of which greatly increased customer satisfaction.

Novo