Case Study: Globalfy achieves 80%+ marketplace adoption with Builtfirst

Globalfy achieved an over 80% marketplace adoption rate with 294+ purchases initiated by customers

Globalfy, a financial services platform that simplifies US business setup for foreign entrepreneurs, faced challenges due to the long time-to-value of its core service and lacked a quick-win offering to overcome customer hesitation. To enhance their value proposition, they partnered with the vendor Builtfirst and its sponsorship management platform.

Builtfirst provided a curated marketplace of business tool discounts for Globalfy's users. This solution offered immediate value, reduced sales friction, and became a key sales tool. The results included over 80% marketplace adoption by Globalfy's users and over 294 purchases initiated, helping to close deals by offsetting the cost of the longer onboarding service.

Globalfy

Diego Sampaio

Founder & CEO