Case Study: PatientPoint improves hiring quality and employer brand with Built In

PatientPoint hires 11 candidates in 8 months with Built In

PatientPoint, a patient engagement platform, sought to enhance its employer brand and attract passive candidates within the tech, data, and sales sectors. Their challenge was to reduce the time spent on sourcing while engaging with high-quality candidates who aligned with their mission, moving beyond traditional sourcing tactics and recruitment agencies. To meet this goal, PatientPoint partnered with Built In.

Built In provided a comprehensive platform that showcased PatientPoint’s culture, mission, and total rewards, attracting its targeted audience. The solution included proactive participation in content to establish the company as an employer of choice. This partnership delivered high-quality results for PatientPoint: Built In became their second-largest source of hires among third-party tools, yielding 1,000+ applicants, an offer-to-hire rate of 92%, and a significantly better cost per hire. Built In's platform created a seamless experience for candidates and proved to be a highly effective component of the long-term recruitment strategy.

PatientPoint