Case Study: Opendoor boosts qualified candidate engagement with Built In

Opendoor boosts apply rate 12.5% with Built In

Opendoor, a company operating at the intersection of technology and real estate, faced challenges in building its employer brand to attract tech talent. With fragmented messaging and limited visibility, they lacked the resources for a robust presence in the talent market. To address this, they partnered with Built In and leveraged its platform and Content Studio service.

Built In provided an all-in-one platform that enabled Opendoor to construct its employer brand from scratch through storytelling and content creation. This solution delivered significant results, including a 239% increase in article views, a 94% increase in profile views, and a 38% increase in apply clicks. Most notably, Opendoor achieved a 12.5% apply rate on Built In, which surpassed industry averages and successfully attracted qualified applicants.

Opendoor