Case Study: Klaviyo boosts hiring and attracts top talent with Built In

Klaviyo adds 266 hires with Built In

Klaviyo, an intelligent email marketing and SMS platform, sought to enhance its recruiting strategy to attract top-tier talent and build brand awareness in a competitive market. Their previous methods, including recruitment agencies and job boards, were not sufficiently engaging the right candidates for critical roles. To address this challenge, they partnered with Built In.

The solution from Built In, particularly its Content Studio service, enabled Klaviyo to efficiently create strategic content that showcased its employer brand and values. This content was used throughout the candidate journey, from recruiter outreach to social media. The partnership with Built In yielded significant results, including 266 attributed hires and nearly 100 new employees hired for crucial roles in engineering, data science, and sales. Built In not only increased the number of applicants but also improved their quality, helping Klaviyo attract candidates aligned with its culture.

Klaviyo