Case Study: iLoan achieves 27% of new hires with Built In Chicago

How Built In accounted for 27% of iLoan’s new hires

iLoan, a OneMain brand of about 70 local employees focused on hiring software developers in fintech, needed to expand beyond its strong internal referral program to reach a wider candidate base. To do that iLoan partnered with Built In through a Premium Membership with Built In Chicago to increase visibility among local tech talent.

Built In Chicago provided targeted content, a detailed company profile and high-traffic recruiting events that drove 1,000+ applicants and hundreds of candidate submissions—ultimately accounting for 27% of iLoan’s new hires and becoming the company’s second-largest source of hires behind referrals. Leveraging Built In’s reach (≈210,000 monthly users, 60,000+ newsletter subscribers and a 23,000+ candidate database) enabled iLoan to broaden its pipeline and scale engineering hiring quickly and measurably.

iLoan