Case Study: Chewy boosts tech employer brand awareness and qualified applicants with Built In

Chewy grows applicants from 165 to 1,576 with Built In

Chewy, a rapidly growing e-commerce retailer for pet products, faced the challenge of expanding its brand reputation beyond pet owners to be recognized in the tech community as a top employer. As the company scaled and expanded into Boston, it needed to attract qualified technologists and establish itself as a tech innovator. To address this, Chewy partnered with Built In for its employer branding and recruitment services.

Built In provided a multi-dimensional platform beyond a simple job board, offering content creation, company profiling, and local community engagement. This solution successfully positioned Chewy as a tech company within the competitive Boston landscape. The results were significant, with a major year-over-year increase in qualified applicants, growing from 165 applicants in 2018 to 1,576 applicants from Built In by the end of 2020.

Chewy