Case Study: Benchling boosts employer brand visibility with Built In

Benchling boosts apply clicks 92% with Built In

Benchling, a life sciences R&D platform, faced the challenge of scaling its workforce in the highly competitive tech talent markets of San Francisco and Boston. Despite rapid growth, it lacked a recognized employer brand and was invisible to the key professionals it needed to hire, competing against established biotech giants and tech firms. To address this, Benchling partnered with Built In.

Built In's solution utilized its Content Studio to transform simple employee Q&As into a full year of polished, authentic employer brand content with near-zero internal lift from Benchling. This strategy built a recognized brand presence, reaching over 100,000 unique tech professionals annually. The results were significant, including a 92% quarter-over-quarter surge in apply clicks and a 23% increase in profile views, which helped Benchling double its headcount from 400 to 800 employees during the partnership.

Benchling