Case Study: Parfetts Group Achieves Scalable Online Ordering and Revenue Growth with Built by Pixel

Parfetts Group powers £350 million in annual online sales with Built by Pixel

Parfetts Group approached Built by Pixel with a challenge concerning their outdated online ordering platform, which was suffering from a poor user experience and significant performance issues. The goal was to redesign and rebuild the system to create a more efficient and personalized ordering process for their retailers.

Built by Pixel designed and developed a bespoke eCommerce platform with a new React front-end and a scalable central API. The solution eradicated the technical problems of the legacy system and provided new features through a custom CMS. The new platform now processes over £350 million in annual online sales and has delivered a healthy month-on-month increase in revenue for Parfetts Group.

Parfetts Group