Case Study: Front Street streamlines CRE marketing with Buildout

Buildout transforms Front Street Commercial Real Estate Group’s marketing from reactive to proactive

Front Street Commercial Real Estate Group used Buildout to modernize a marketing operation that had been too reactive and time-consuming. Director of Marketing Virginia MacKoul was creating brochures and listing websites from scratch for each property, often spending 40+ hours a week on repetitive tasks and struggling to keep up with a growing, more collaborative brokerage model.

With Buildout, Front Street streamlined collateral creation by entering property information once and automatically generating brochures, websites, and syndication listings. Buildout helped preserve Front Street’s high-end brand quality while freeing MacKoul to focus on higher-value work like social media, contact segmentation, and client reporting, improving efficiency and SEO along the way.

Front Street

Virginia MacKoul

Director of Marketing