Case Study: Marcus & Millichap — Brooklyn achieves $230,000+ annual return and saves 5–7 hours/week per agent with Buildout CRM

How Rethink Delivers a More Than $230,000 Return Every Year at Marcus & Millichap

Marcus & Millichap — Brooklyn faced fragmented data, slow workflows, and an unreliable CRM (they had left Apto) that put commission-based brokers’ time at risk. They selected Buildout CRM, a purpose-built CRM and PropTech solution for commercial real estate, to consolidate contact and property data, replace spreadsheets, and give agents a dependable platform they could rely on during selling hours.

Buildout CRM was implemented rapidly (data import over a weekend) and rolled out configurably, adding a deal pipeline, GEO Search map-based lookups, and an intuitive campaign drag-and-drop view. The change saved brokers an estimated 5–7 hours per week (1,040–1,456 hours/year), equivalent to roughly $166,670–$233,338 in annual time value for a $2M team (with even higher upside for their actual production), increased deal throughput and business generation, and delivered measurable efficiency and reliability through Buildout CRM’s responsive support.

Marcus & Millichap

Jim McGuckin

Sales Manager