Case Study: Metropolitan Thames Valley Housing boosts SO Resi’s shared ownership reputation with Building Relations

Metropolitan Thames Valley Housing raises shared ownership profile with Building Relations to 121.4 million reach

The customer, Metropolitan Thames Valley Housing, faced the challenge of changing the reputation of its shared ownership brand, SO Resi, and positioning it as a credible, mainstream route to homeownership. To achieve this, they enlisted the vendor Building Relations to implement an integrated PR strategy.

Building Relations executed a solution that included a proactive press office, thought leadership for spokespeople, and digital campaigns to broaden reach. The results were significant, including an audience reach of 121.4 million and 88 pieces of coverage. This effort successfully raised the profile of SO Resi and firmly placed shared ownership at the heart of the homeownership conversation.

Metropolitan Thames Valley Housing