Case Study: City & Country builds a stronger reputation and wins Housebuilder of the Year with Building Relations

City & Country boosts PR coverage 30% with Building Relations

The customer, a major UK housebuilder, needed a new PR agency to increase brand awareness, boost customer engagement, drive sales, and build its reputation to support a new five-year business plan. The vendor, Building Relations, was brought on board to provide a holistic communications and PR programme to meet this challenge.

Building Relations implemented a solution encompassing consumer PR, corporate communications, and community engagement. This included targeted media relations, content creation with a brand ambassador, strategic partnerships, and industry event engagement. The results were significant, yielding a 30% uplift in coverage, hundreds of high-impact media placements, and the customer being crowned Housebuilder of the Year. Building Relations' work successfully raised the customer's profile and supported its growth plans.

City & Country