Case Study: Barratt Developments Southern & London boosts London homebuyer demand with Building Relations

Barratt Developments Southern & London secures 250+ pieces of coverage with Building Relations

Barratt Developments Southern & London, operating as Barratt London, faced the challenge of standing out in London's highly competitive property market. To position itself as the number one choice for new homes, it engaged the PR vendor Building Relations for consumer PR services.

Building Relations implemented a dynamic and creative PR programme. This included brand partnerships, influencer campaigns, innovative journalist engagement, and community-building events, all coordinated across six international markets. The results were significant, with the vendor securing over 250 pieces of UK coverage and 106 international pieces in top-tier titles from a single campaign. Building Relations' strategic support was instrumental in establishing Barratt London as an industry leader and an extension of its marketing team.

Barratt Developments Southern & London