Case Study: Barratt London launches landmark Passivhaus announcement with Building Relations

Barratt Developments Southern & London lands 40+ media coverage pieces with Building Relations

Barratt London, a volume housebuilder, faced the challenge of launching one of its biggest announcements in over a decade: a landmark commitment to building Passivhaus and low-energy homes at scale in England. They required a proactive and tactical communications strategy to match the ambition of this announcement. The vendor, Building Relations, was engaged to provide strategic PR support.

Building Relations implemented a precisely-timed communications strategy centered around the UKREiiF event. Their solution included coordinated media engagement with tailored briefings, a panel event featuring senior industry figures, and thought leadership placements to raise the profile of Barratt London's leadership team. The results were high-impact, generating over 40 pieces of coverage. This included an exclusive on the front page of The Times website, which has a monthly online reach of 15 million, establishing Barratt London as an industry leader.

Barratt Developments Southern & London