Case Study: Barratt London helps first-time buyers get on the ladder with Building Relations

Barratt Developments Southern & London drives 18 pieces of coverage with Building Relations

Barratt London, a UK-based developer, wanted to challenge the negative perceptions around first-time home buying in London and reach Gen Z and Millennial audiences. They engaged the PR and marketing firm Building Relations to create a flagship campaign to make homeownership feel more achievable and position themselves as the go-to developer for this demographic.

Building Relations implemented an integrated campaign called "Step on the Ladder," which included media outreach, influencer partnerships, and a central pop-up event in Soho. The solution successfully generated 18 press pieces, 16 broadcast interviews, and significant social content. The event attracted hundreds of visitors and was even used by the government for its own content, solidifying the campaign's impact for Barratt London.

Barratt Developments Southern & London