Case Study: Anchor drives sales and reshapes later living perceptions with Building Relations

Anchor drives sales and 113 million reach with Building Relations

Building Relations worked with Anchor, England's largest provider of specialist housing and care for later life, to help shift the public conversation away from retirement and toward enjoying later living. The challenge was to raise the profile of Anchor's developments and drive sales by positioning them as a positive, active choice.

The solution was a targeted PR program that coordinated resident case studies, local press activity around events, and media coverage of key construction milestones. Building Relations implemented this through media relations and a combination of events. The results included 62 pieces of coverage with a reach of over 113 million, national features in major publications, and confirmation that Anchor's offerings were helping people into secure, long-term homes.

Anchor