Case Study: Preferred Materials Reaches 81% of Employees with BuildFire Mobile App

Preferred Materials - Customer Case Study

Preferred Materials, a regional supplier of building materials and paving services with 1,875 employees, needed a better way to communicate with field staff who often lacked company email access. The company also wanted to reduce the time HR spent answering repeated calls for personnel and benefits information. Buildfire helped address this with a custom mobile communication app.

Buildfire implemented a centralized mobile app that served as a benefits and personnel information hub, with dashboard controls for targeted messaging and push notifications. The results were significant: Preferred Materials reached 81% of employees, up from 20% before the app, and reported a 300% increase in communication engagement, along with reduced HR workload and faster employee communication across 48 job sites.

Preferred Materials

Debbie Vega-Hofmann

Director of Marketing & Communications