Case Study: Kidz Bop boosts fan engagement with BuildFire

KidzBop - Customer Case Study

Kidz Bop, the number one music brand for kids in the U.S., needed a better way to communicate with parents and keep fans engaged beyond their live tours. To solve this challenge, the company worked with Buildfire to create a dedicated mobile app for Kidz Bop Live.

Buildfire delivered a customizable iOS, Android, and PWA app that included video content, tour updates, and flexible features the Kidz Bop team could manage after launch through a dashboard and widgets. The app has driven thousands of new installs each month, seen strong organic growth, improved fan communication, and given Kidz Bop a new channel to connect with audiences year-round.

KidzBop

Rob Decker

Senior Director of Marketing