Case Study: Kids Learning Tube expands ad-free learning with BuildFire

Kids Learning Tube - Customer Case Study

Kids Learning Tube, founded by Matt Lawrence, is an educational brand that teaches children and young adults subjects like geography, anatomy, nutrition, and more through music and animated videos. After YouTube’s COPPA-related policy changes significantly reduced revenue from kids’ content, the company needed a new way to monetize its work while keeping the experience ad-free and safe for children.

Using Buildfire’s DIY app builder, Kids Learning Tube launched a mobile app with videos, music, flashcards, facts, and a subscription model that works across iOS and Android. Buildfire provided the flexibility and support the team needed, helping them create a COPPA-compliant app that expands their reach beyond YouTube; today, Kids Learning Tube has more than 615 million YouTube views and is positioned for further growth through the app.

Kids Learning Tube

Matt Lawrence

Founder