Case Study: 311 Builds a Fan Community App in 4 Weeks with BuildFire

311 - Customer Case Study

311, the American rock band behind hits like “Down” and “Amber,” wanted to celebrate its 30th anniversary by touring all 50 states and giving fans a more memorable experience. With only four weeks until the launch deadline for 311 Day, the team needed a fast way to create a mobile app they had never built before, so they turned to Buildfire for help.

Buildfire provided the tutorials, documents, and hands-on support 311 needed to launch an iOS, Android, and PWA app on time. The app gave fans access to show content, stories, and messaging features, and it quickly gained traction organically, with thousands of downloads before promotion even began. Fans used it to chat, coordinate meetups, and stay connected, making the app a successful community hub for the band’s fan base.

311

Jake Allard

Marketing Manager