Case Study: WIHCON achieves automated, lead-generating online home selection with BuilderMT

Builderux™ and Sales Simplicity Work Hand-in-Hand to Put Wihcon’s Home Buying and Options Selection in the Hands of Website Visitors

West Indies Home Contractors Limited (WIHCON), a Jamaican homebuilder with over 50 years of experience and 46,000 homes built, wanted to digitize and automate its marketing and sales. The challenge was to create an engaging, rules-driven website that tied into inventory and options databases and produced usable leads—so prospects could self-select models, lots, and options while the company retained control via business rules.

WIHCON implemented Sales Simplicity CRM together with the BuilderUX Build Your Home™ plugin, which enforces lot and option rules and guides buyers through a five‑step selection process. A custom, integrated website went live in eight weeks, automatically handing information-rich registered leads to sales agents; the result is a transactional, customer-focused online channel that speeds lead qualification and improves closing readiness.

WIHCON

Stacey Walker

Strategic Planning Office Lead