Case Study: Turtle Beach achieves nearly 2x YoY revenue growth with Builder.io

Turtle Beach boosts revenue nearly 2x with Builder.io

Turtle Beach, a leading gaming accessory provider, faced significant challenges with its Shopify theme-based storefront, including slow mobile site speeds, high developer maintenance time, and inflexible content management that hindered growth. These issues consumed valuable resources and created a disjointed customer journey. To address this, they partnered with Builder.io and adopted its headless content management platform as part of their shift to a Shopify Hydrogen storefront.

Builder.io provided a component-based design system that integrated with Hydrogen, enabling Turtle Beach's team to centrally manage and drag-and-drop content effortlessly. The solution delivered a nearly 2x increase in YoY revenue, saved 16 hours of developer work per week, and drastically improved mobile site speeds. The team also gained the ability to reliably schedule content, running 24 homepage variations during peak sales periods without issues.

Turtle Beach