Case Study: J.Crew achieves 2x faster digital content production with Builder.io

J.Crew ships complex digital experiences 2x faster with Builder.io

J.Crew, a major fashion retailer, faced significant challenges with its legacy content management system. Their custom-built CMS required extensive developer resources for even simple content updates, leading to inefficient workflows, poor preview capabilities, and late-night manual deployments. The company needed a modern solution to reduce the engineering burden, streamline QA, and empower its creative teams with more flexibility.

Builder implemented its Visual Development Platform, which provided a drag-and-drop visual editor and robust integrations with Salesforce Commerce Cloud and Next.js. This solution enabled J.Crew's marketing and creative teams to build and schedule content independently, drastically improving efficiency. The results included a 100% increase in homepage content creation speed, a 50% reduction in time required for global promotion updates, and the elimination of late-night deployment work for engineers.

J.Crew