Case Study: TechStyle Fashion Group achieves 75% more efficient marketing workflows with Builder.io

How TechStyle Builds, Manages, and Optimizes Multi-Brand eCommerce Storefronts at Scale

TechStyle Fashion Group, the fashion group behind brands like Fabletics, Savage x Fenty, ShoeDazzle, and JustFab, was spending too much engineering and product time on routine CMS maintenance and small marketing requests. Builder.io helped them move to a component-driven, multi-brand ecommerce architecture with Next.js and a headless visual CMS, so teams could focus less on keeping the site running and more on creating differentiated customer experiences.

With Builder.io, TechStyle implemented a modern multi-brand storefront architecture that enabled self-serve updates, reusable components, built-in previewing, and easier localization and permissions management. The results were significant: marketing workflows became 75% more efficient, and TechStyle redirected 20% of its development budget from content management maintenance to strategic growth initiatives like conversion optimization and member loyalty.

TechStyle Fashion Group

Tim Collins

Chief Technology Officer