Case Study: Everlane launches products 4X faster with Builder.io

Everlane goes to market 4X faster with Builder

Everlane, the brand-first e-commerce retailer known for transparency and rich digital merchandising, needed a content platform that could scale with its business. Before Builder.io, marketing and merchandising teams relied on developers for even small site updates, and the homegrown platform limited personalization, testing, and flexible page layouts.

With Builder.io’s headless CMS and visual editor, Everlane enabled non-technical teams to create and schedule personalized content, manage navigation, and launch new products without developer dependence. The results were substantial: products went live 4X faster, site update turnaround times dropped 90%, the team published 100+ homepage variations in a single month, and some site work that took hours was reduced to minutes.

Everlane

Dave King

Chief Technology Officer