Case Study: Atoms achieves headache-free headless migration and rapid site updates with Builder.io

Atoms takes Shopify headless easily, and increases agility with Builder

Atoms, a direct-to-consumer footwear brand best known for the Model 000 and quarter-size fit, struggled with a Shopify Plus storefront that left marketing, support, and design dependent on developers for even small changes. Looking for a headless CMS non-developers could use and an incremental, cost-effective path to headless, Atoms chose Builder.io’s headless CMS with drag-and-drop editing, visual variants, built-in A/B testing, and analytics.

With Builder.io, Atoms integrated their React components, began building pages and running A/B tests within the first month, and migrated to headless one page at a time. The result: site updates that used to take days or weeks now take minutes, Marketing and Growth can create targeted, personalized experiences and visual variants, A/B testing showed shoe+mask offers outperformed shoes alone, and engineering regained capacity to focus on core roadmap work.

Atoms

Dawa Sherpa

Head of Engineering