Case Study: Modernistic improves online scheduling and local SEO with build/create

Modernistic targets 45 cities with build/create

The customer, Modernistic, a large home cleaning company in southern Michigan, faced the challenge of serving a broad geographic area with a diverse range of services that each required unique online promotion. They needed better digital tools to manage this complexity and improve customer scheduling. The vendor build/create was engaged to address these needs with a marketing website and custom-built tools.

build/create developed a custom online scheduling and quote tool that provided customers with a preview of their cleaning bill, accounting for various discounts and regional pricing. They also implemented a targeted local SEO content strategy to reach customers in the top forty-five cities of the service area. This solution successfully helped drive Modernistic's business with a more user-friendly interface and improved local online visibility.

Modernistic