Case Study: Picnic achieves improved application stability and faster error resolution with Bugsnag

Picnic finds greater success with error monitoring over common logging solutions

Picnic, an Amsterdam-based online supermarket founded in 2015, scaled rapidly into a multi-country operation with about 3,000 employees. As engineering teams grew, the company needed a scalable, automated monitoring solution to move from an MVP to large-scale deployments—common log-based approaches lacked automation, visibility, and enforced error-handling processes.

Picnic implemented Bugsnag across engineering, QA, and DevOps, integrating it with Slack, Jira and internal systems to automate alerts and workflows. This delivered earlier detection and faster resolution of issues, reduced crash rates, improved product quality, and gave teams the confidence to deploy changes and scale the business without sacrificing application stability.

Picnic

Daniel Gebler

Chief Technology Officer