Case Study: Nissan streamlines web feedback and speeds issue resolution with BugHerd

How Nissan supercharged their web feedback and communication process

Nissan Australia, a globally recognised car brand, needed a better way to manage website updates, bugs, and queries between its internal Digital Marketing team and its web agency. Before using BugHerd, communication relied on email chains, Jira tickets, WIP documents, phone calls, and even edited screenshots, making the process slow, unclear, and outdated.

BugHerd became the main channel for web feedback and issue tracking across Nissan.com.au, helping the team tag, track, and communicate change requests more efficiently. With BugHerd, Nissan reduced issue reporting and fixing time from days to minutes, eliminated ambiguity in feedback, and now uses the platform across 2 major projects with 10+ team members and 700+ bugs created.

Nissan

Ross Dougall

National Manager of Customer Experience