Case Study: About Today speeds up client feedback and saves time with BugHerd

About Today cuts feedback management by 80% with BugHerd

About Today, a brand and technology agency, faced challenges with slow and disorganized client feedback during complex projects like building Fishr, their AI-powered brand strategy tool. This sporadic feedback made maintaining project cadence difficult. They turned to BugHerd to streamline their feedback process and manage the high-stakes development of this multifaceted platform.

Using BugHerd as a central hub for feedback from both internal teams and external clients, About Today was able to compile and action insights clearly. The BugHerd solution cut their client feedback response time by 50%, reduced time spent reconciling feedback by 80%, and saved up to 15 hours per project, significantly improving collaboration and efficiency.

About Today