Case Study: TBD Media achieves 2,000+ monthly content pieces and doubles client reach with Buffer

The New-School Social Media Blueprint of a Fresh and Bold Digital Agency

TBD Media, founded by Cat Killfoil, is a fast-growing digital agency that built a content-first social strategy from scratch. Facing the common agency challenges of scaling content production, keeping clients involved without overwhelming them with data, and maintaining quality control across a growing team, TBD needed a simple way to collaborate, approve, schedule, and report on high volumes of social content.

TBD addressed this by centering every campaign on content and using Buffer as their scheduling, approval, analytics, and library hub—adding clients as managers for transparency, reusing top posts via a content library, and delivering white-label, easy-to-understand reports. The result: the agency now publishes roughly 2,000 unique pieces of content per month, many posts achieve about 2x clients’ standard reach, and teams and clients benefit from faster workflows, clearer reporting, and scalable, measurable social performance.

TBD Media

Cat Killfoil