Case Study: iM Image Marketing achieves time-saving management of 100+ social profiles with Buffer

Social Media From Your Couch, and Other Tips for Managing 100+ Social Profiles

iM Image Marketing, a full-service digital agency in Youngstown, Ohio, grew from graphic design into a marketing shop that now manages over 100 social profiles for a mix of small businesses and larger clients. The team faced the challenge of delivering consistent, timely social media while juggling web design, branding and other client work—many clients simply didn’t have time to post or maintain a steady presence themselves.

To solve this they built efficient workflows around Buffer and Trello: grouped profiles and a shuffle feature to post across networks without duplicating timing, mobile scheduling to work on the go, and a Trello board to track client queue status. Using Buffer’s optimal timing, multiple schedules and rebuffer tools plus client collaboration, the agency saved hours each week, kept client feeds consistently active, and increased post reach and engagement while scaling to onboard more accounts.

iM Image Marketing

Sam Morris

Project Manager