Buffer
30 Case Studies
A Buffer Case Study
Social‑Hire, led by Tony Restell, is a recruiting-focused agency that manages 93 social media profiles for clients and its own brand. Competing for attention with industry heavyweights and juggling content across dozens of accounts, the agency needed a scalable, client-friendly way to curate, schedule and collaborate on social content without overposting or chaos.
Tony built a streamlined toolkit centered on Buffer (for team queues, roles and analytics) and reinforced it with Feedly, BuzzSumo, ManageFlitter, Circloscope, Hootsuite, vCita and IFTTT to automate discovery, tagging and publishing while enabling client contributions and approval. The system saved time and reduced stress while delivering measurable results: about 10,000 social shares and 25,000 blog visits per month, and more than 90% of new business coming from social media.
Tony Restell
Founder