Case Study: Product Hunt grows social engagement with Buffer

Product Hunt grows to 140k fans with Buffer and 8 Twitter profiles

Product Hunt, a fast-growing startup focused on discovering new products, needed a highly efficient way to manage its extensive social media presence across multiple Twitter profiles. Their challenge was to maintain a high frequency of engaging posts, automate workflows, and schedule content for optimal times, including during off-hours. They turned to Buffer, using its scheduling and queue management tools as the core of their social media operations.

By implementing Buffer, Product Hunt gained the ability to schedule content seamlessly, particularly using the Future Queue feature to plan posts for times when their audience was most active. This solution, combined with custom automation tools they built to integrate with Buffer, allowed them to manage eight different Twitter profiles effectively. The results were significant growth, with their main Twitter account amassing over 144,000 followers and their secondary accounts adding another 10,000, greatly increasing their engagement and awareness.

Product Hunt