Case Study: Mercy For Animals achieves millions of social media impressions with Buffer

Mercy For Animals boosts Twitter impressions 300% with Buffer

Mercy For Animals, a global nonprofit organization, faced the challenge of managing 19 social media accounts across different regions with a small team, all while navigating declining organic reach and a desire to avoid spending donor money on boosting posts. They needed a more efficient way to schedule content, identify top-performing posts for recycling, and coordinate their global strategy without increasing staff hours or advertising budgets. They turned to Buffer for Business to streamline their process.

By implementing Buffer, Mercy For Animals streamlined their publishing, allowing them to schedule content days in advance. The team used Buffer's analytics to easily identify and recycle their best-performing content, significantly extending its shelf-life and reach. This solution saved them hours of work and provided crucial flexibility for their global team. As a result, Buffer helped Mercy For Animals achieve a 300 percent increase in Twitter impressions and grow their primary Instagram account by over 70,000 followers in a single year, all without spending on advertising or adding extra staff.

Mercy For Animals