Case Study: Letterbox Gifts plans holiday social campaigns with Buffer

Letterbox Gifts plans 200,000+ monthly social media campaigns with Buffer

Letterbox Gifts, a UK-based gifting company, needed a robust strategy to plan and schedule social media content for the numerous holidays and gifting occasions throughout the year. Their challenge was to never miss a marketing opportunity while managing multiple contributors and maintaining a consistent brand voice across platforms. They turned to Buffer and its social media management platform to solve this.

Using Buffer’s social media calendar and publishing queue, the Letterbox Gifts team could collaboratively plan, draft, and visualize their content in advance. The solution provided them with a disciplined planning approach and the ability to preview their Instagram grid to ensure a diverse and appealing feed. Buffer enabled them to successfully market for every occasion, which unlocked a regular heartbeat of content ideas and new customers, making the platform an invaluable resource to their overall social media strategy.