Case Study: Januel + Johnson achieves stronger social media branding with Buffer

Januel + Johnson manages 32 accounts and grows to 57,000 Twitter followers with Buffer

Januel + Johnson, a digital agency specializing in branding, sought to establish a unique and consistent social media presence for themselves and their clients. Their challenge was to create content that appeared spontaneous and in-the-moment, while efficiently managing a high volume of posts across multiple accounts and social networks using Buffer.

The agency used Buffer to schedule a majority of their content, employing a strategy of custom images, emojis, and GIFs to ensure no post looked automated. This solution allowed them to maintain a constant stream of high-quality, on-brand content. The results were significant, with the agency reporting "gangbuster results" and "out-of-control engagement" for clients within a three-month period, alongside growing their own Twitter following to 57,000. Buffer provided the essential management tool for this scalable and successful social media branding strategy.