Case Study: Huel grows a 400,000+ social audience with Buffer

Huel reaches 400,000+ followers with Buffer

Huel, a direct-to-consumer brand selling nutritionally complete food, faced the challenge of connecting with its audience across multiple evolving social media platforms. The company needed a tool to help manage its global social media presence and maximize limited organic reach to build lasting relationships with its key customer groups, known as Hueligans.

Using Buffer, Huel's social media team implemented a multi-platform strategy to plan, publish, and tailor content across 10 profiles on Facebook, Instagram, Twitter, and LinkedIn. The solution enabled them to efficiently manage their publishing schedule and collaborate across the business, resulting in a passionate audience of over 400,000 followers and over 100 million meals sold since the company's launch.

Huel