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Case Study: Kettlebell Kings achieves 400–600 leads per week and "hundreds of thousands" in Instagram-driven revenue with Buffer
A Buffer Case Study
How to Sell on Instagram A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales
Kettlebell Kings is an Austin-based kettlebell retailer founded by Jay Perkins and partners that scaled from an e-commerce startup into a mid seven-figure business. Facing the need for predictable customer acquisition and bigger B2B deals, the company shifted away from paid search and focused on Instagram to build an engaged audience (about 79,000 followers) and turn social engagement into measurable leads and revenue.
They implemented a two-part Instagram strategy: a curated, education-first feed plus high-frequency Stories that repost customer content and include “Swipe Up” CTAs to optimized landing pages. Visitors enter email funnels with value-driven workflows (not hard sells), producing 400–600 social leads weekly (about half from Instagram), 25–45% landing-page conversion rates, roughly 1,000 new followers per week, and “hundreds of thousands” in attributable revenue — including deals with national gym chains.
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Kettlebell Kings
Jay Perkins