Case Study: Gather Social drives measurable revenue growth and 90% client retention with Buffer

How This Digital Agency Drives Revenue from Social Media

Gather Social is a Nottingham-based digital agency that set out to do social media differently: not for likes or chatter, but to drive measurable sales. Their challenge was proving and tracking a direct impact on client revenue—often with clients who had uneven tracking—while avoiding vanity metrics and keeping campaigns tightly focused on products that convert.

Their solution blends a sales-first strategy, an in-house content and scheduling system that connects to Buffer’s API, and a full creative team that produces handcrafted posts. By combining analytics, regular client feedback, and targeted campaigns, they deliver quick ROI—becoming profitable in year one, retaining 90% of clients, increasing client spend, and even outperforming a 12-month print advert in six months for one customer.

Gather Social

Paul Gordon

Gather Social