Case Study: WebpageFX saves 40 hours per month on social media creation and scheduling with Buffer

How This Agency Saves 40 Hours Per Month with Its Social Media Sharing

WebpageFX, a full-service digital agency managing social media for hundreds of clients, was struggling to scale a manual, CSV-based bulk-scheduling workflow as its client list and team grew. Manually formatting and uploading posts created a bottleneck, made client review cumbersome, and consumed valuable time that limited their ability to take on new accounts or try bolder strategies.

By moving to Buffer and integrating simple UTM-driven analytics with Google Analytics (and using Canva for visuals), WebpageFX created an in-app content-creation and client-approval workflow that automates scheduling and tracking. The change streamlined collaboration, made client edits painless, improved ROI measurement, and delivered big time savings—over 100 hours in content creation and roughly 40 hours per month in ongoing scheduling, publishing, and analysis.

WebpageFX

Katie Goodling

Social Media Manager