Case Study: Torchbox achieves faster onboarding and halves content approval time to scale client social media with Buffer

How This Agency Onboards New Teammates, Collaborates on Content, and Gets Results for Its Clients

Torchbox is a digital agency that builds websites and runs social media for higher-education, nonprofit and major sports brands, managing high-volume feeds (some clients post up to 50 times per day) with 24/7 team coverage. Their challenge was keeping a consistent voice, training new hires, and moving content from idea to live post efficiently while relying on cumbersome spreadsheets and multi-step approvals.

Switching to Buffer (with Pablo and browser extensions) let the team plan, approve and schedule directly in one place, cutting their workflow in half and simplifying onboarding. The result: faster, fewer-error publishing, easier brand-voice consistency, quicker image sourcing and higher engagement on posts, plus more time to monitor trends and optimize client strategy.

Torchbox

Pete Martin

Digital Marketing Account Manager