Case Study: Smart Pension achieves streamlined social media scheduling and saves time and money with Buffer

How Social Media Works for an Early-Stage Startup

Smart Pension, a UK pension and auto-enrolment startup, faced a familiar early-stage problem: they were producing lots of high-quality content but spending too much time manually posting and coordinating across social channels. As they shifted from foundational pieces to timely industry news, the team needed a faster, more reliable way to share content without overwhelming staff or creating bursts of similar posts.

They adopted Buffer to automate and space out scheduled posts, used Buffer Analytics to test and optimize posting times, leveraged Pablo to create images that boost engagement, and coordinated through a shared social media calendar. The result: significant time and cost savings, a consistent round-the-clock social presence (including nights and weekends) without extra staffing, better reach and engagement from staggered posts and images (tweets with images saw ~150% more engagement), and a streamlined workflow that supports their role as a thought leader.

Smart Pension

Jack Saville

Marketing Executive