Case Study: Marketeering Group cuts social sharing time in half with Buffer

How Social Media Automation Can Cut Your Sharing Time in Half

Marketeering Group, a Seattle-based agency managing online presence for nearly 200 local businesses, faced the challenge of scheduling and maintaining social media for 363 profiles with just two people (Jessica Dringman and David Parker). Their main pressure was balancing the efficiency needed to post at scale with the need to stay personable and engage authentically across hundreds of accounts.

They adopted a two-step system—produce high-quality evergreen content (blogs, video, photos) and schedule it in advance—using Buffer as the central scheduling tool alongside Mavenlink, Raven Tools, Latergramme, and ViralWoot. Automating two months of posts per profile saved significant time (David estimates it cuts his daily work by half), ensured consistent publishing even when away, and allowed the team to scale operations while using targeted engagement tactics to stay relatable.

Marketeering Group

David Parker

Marketeering Group