Case Study: Product Hunt grows to 140k+ fans and boosts engagement with Buffer

How Product Hunt Grew to 140k Fans with Automation, Scheduling, and 8 Twitter Profiles

Product Hunt is a fast-growing startup built around surfacing new tech products, and social media is core to its strategy. The challenge was scaling highly engaging, timely content across multiple networks and time zones while maintaining a human voice—publishing frequently (often hourly), managing niche audiences, and supporting community interactions without overwhelming small social teams.

The team solved this by using Buffer as the editorial hub plus custom automation: automated queueing, scheduling, eight focused Twitter accounts, auto-generated GIFs/images (ShareMeow), and celebratory upvote tweets (all partially open-sourced). The result was a streamlined 24/7 workflow that boosted site traffic and engagement, helping Product Hunt grow to over 140k followers and achieve roughly double the content performance of comparable brands.

Product Hunt

Niv Dror

Product Hunt