Case Study: Denver Broncos achieve streamlined team social sharing and top fan engagement with Buffer

How One of the Most Popular Pro Sports Teams in America Shares to Facebook, Instagram, Twitter, and More

The Denver Broncos’ digital media team faced the challenge of sharing a high volume of timely, multimedia content across Facebook, Instagram, Twitter and more while keeping quality control, coordinating multiple contributors, and knowing which posts actually resonate with fans. With game-day spikes, around-the-clock publishing needs, and a small team responsible for thousands of followers, they needed a reliable system to schedule, approve, and measure social content quickly.

They solved this by adopting Buffer for team workflows (profile contributors and managers), Feeds to pull site content, mobile apps for on-the-go approvals, and Buffer analytics (Top Post tags + Re-Buffer) alongside Rival IQ and Encore Alert for competitive and trend insights. The result is a streamlined, approval-driven workflow that supports 20+ posts per day, faster resharing of high-performing content, better-timed schedules informed by data, and top-tier engagement that ranks the Broncos among the NFL’s best social teams.

Denver Broncos

Ben Hunt

Director of Digital Media