Case Study: Fortune Trading Corporation achieves streamlined social scheduling and increased engagement with Buffer

How Fortune Magazine Found Social Media Success with Buffer

Fortune, the national business magazine and website, faced coordination problems as many editors and reporters shared social posts: multiple stories would be tweeted within minutes of each other, creating clusters and long quiet periods that made their feeds uneven and inefficient.

Fortune adopted Buffer—using the bookmarklet, a shared scheduled queue (tweets every ~20 minutes) and mobile app—so 10–15 team members can add content without pileups. The change saved time, raised Facebook posting volume, let the social editor reorder or advance breaking items, and provided analytics for a weekly top-five report; overall engagement and site traffic increased, especially for scheduled photo tweets.

Fortune Trading Corporation

Heather Muse

Franchises and Social Media Editor